Microsoft stänger samtliga butiker

Windows Central:

Microsoft announced that all physical Microsoft Stores will be closed. The change is part of a “strategic change” and will see Microsoft push more effort and money into its digital storefronts. Microsoft announced the change in a new post today.

Microsoft states that its retail team members “will continue to serve customers from Microsoft corporate facilities and remotely providing sales, training, and support.” Microsoft will also continue to invest in its digital storefronts on its website as well as on Xbox consoles and Windows 10.

Microsoft will “reimagine” some spaces, repurposing them to “serve all customers,” according to Microsoft. The Microsoft Experience Centers in London, New York City, Sydney, and on Redmond campus are among the stores that will be repurposed.

Microsofts butiker nådde riktigt aldrig ut på samma sätt som Apple och kändes mer som att Microsoft ville göra som Apple för att försöka lyckas på konsumentmarknaden. Vad jag förstått så var butikerna inte dåliga men varumärket har helt enkelt inte samma dragningskraft som ett äpple.